Module 3: PERSUADE

Persuade anyone by weaving in the power of impact to your persuasion

Handout PDF

Module 3: Persuade


In this video, you will learn how to use the POWER OF IMPACT to successfully persuade opponents — even irrational ones. Specifically, you will learn:

  • What debaters sometimes fail to do to wrap up arguments.
  • Recognize the impact of the question, “So What?” along with an example to use with a FRIEND or CO-WORKER.
  • Recognize the impact of the question, “Who cares?” along with an example to use with an ORNERY CUSTOMER.
  • Recognize the impact of the question, “Why does this matter?” along with an example that will MAKE MONEY ($$$!!!).

COMMENT BELOW! Question: Do you know of a persuasive technique that you use with friends, co-workers, customers or your boss?

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